Dual Screens. Unlimited Potential.

*All work shown below was created during or after my internship at Energy BBDO. My partner and I were a part of the ideation and early conception process. I was also able to write plenty of lines for it all.*

Problem: Despite being the 4th largest phone manufacturer in the world, ZTE was a relative unknown in the United States - and they were looking to make a splash.

Insight: So to launch the dual-screen Axon M, we created a series of weird, wonderful, quirky dualities that only scratch the surface of this phone’s unlimited potential.


Art: Will Sachdeva     Copy: Ryan Kane     Mentors: Brynna Aylward & Dane Canada