Nike SNKRS
Fresh
Problem: The SNKRS app helps you cop new kicks, but what's stopping you from getting them dirty? They're made to be worn, so don't be afraid to.
Solution: Introduce a new Mixed Reality feature for the app to recognize dirt and types of dirt and show how to clean your shoes. By recognizing silhouettes and materials, you'll get specialized directions as well as the ability to purchase the tools to properly clean.

 

Partner: Savannah Newman