*All work shown below was created during my internship at R/GA.*
Problem: With the Series 5 bottles out, LifeWTR was looking for a way to stay inspiring to our fans.
Solution: To keep interaction with LifeWTR high, we worked to create a variety of social posts to enhance the conversation around Series 5 and created interactive ways to engage users through social activations.
Social: User-generated content repurposed for social posts to keep the #MoreInspired campaign flowing around the Series 5 bottles.
Social Stories: Creative solutions to drive engagement through Instagram stories with compelling content and events.