Earth's Best
Real talk. Real food.
Problem: Baby food is boring. It also looks boring.
 
Solution: Rebrand a time favorite baby food brand and get away from Gerber grandma borefests.

Point of Purchase: Reaching out to consumers in innovative and traditional ways.

Rebranding and Packaging: Reinventing an old brand and kickstarting it for modern parents.

Art & Copy: Sage Lucero & Ryan Kane