Neosporin
Stories Not Scars
Problem: Athletes fight infection with every cut or scrape.
Insight: Neo on-the-go reduces the chance of scars and prevents infections.

Experiential: To bring attention to the wars people fight every day, we'll interview the athletes of Chicago about their most memorable scars and publish a book about the #ScarsOfChicago. All proceeds will benefit the hospitals of Chicago.

Art & Copy: Ryan Kane