Neosporin

Stories Not Scars

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Problem: Athletes fight infection with every cut or scrape.

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Insight: Neo on-the-go reduces the chance of scars and prevents infections.

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Experiential: To bring attention to the wars people fight every day, we'll interview the athletes of Chicago about their most memorable scars and publish a book about the #ScarsOfChicago. All proceeds will benefit the hospitals of Chicago.

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Art & Copy: Ryan Kane

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