toyota
Problem: Drivers aren't always as aware as they should be when driving.
Insight: The new Toyota Safety Sense helps stop the car for you when you're about to hit something.
no driving games
traditional
print

outdoor
subway

 
bus stop

social

 

A gamification tactic to give riddles on each post to engage the user and lead them around the profile looking for objects and drive home the message.

 
art: ashley crouch     copy: ryan kane